The apparel manufacturer's positive solution to the conflict of trade war.

The conflict of trade war between China and US up and downs in past one and half years. As an apparel manufacturer , YOTEX has been keeping a close eye on this event. The textile export entrepreneur from Chinese Textile Apparel Trade Expo indicates that in just half a month, the mood is like riding a roller coaster.

On local time July 22, the 20th Chinese Textile Apparel Trade Expo(New York) had been hold on New York Javits Convention Center.

At the exhibition, exhibitors and buyers from China and the United States expressed their hope that the trade war could come to an end soon so that economic and trade relations between China and US will resume mutual benefit. After the exhibition, it was reported that from September 1st, the United States had a 10% tariff on the US$300 billion imported from China, then the RMB exchange rate up to 7, which temporarily eased some of the pressure. Although the policies and economic trends are beyond the control of the company, this trip to New York, Chinese textile export companies have truly understood the current needs of the US market and the ideas of US buyers, and have a clearer understanding and anticipation of the trade prospects in the second half of the year. .

1.“ Made in China” is difficult to be replaced.

What is the real situation in the US market? Is the demand for “Made in China” drop sharply? Or they still hope that Chinese companies will continue to maintain long-term cooperation by lowering prices? Under the changing circumstances, where are the opportunities for Chinese textile and garment export enterprises to continue to move forward?

It is understood that since the Sino-US trade war, the share of Chinese textiles in the US market has indeed declined. Many exhibitors have experienced this. Despite this, it is still impossible to deny that Chinese textiles play an important role in the US market. Both American associations and local procurement companies have revealed that “Made in China” is still difficult to replace.

Although the market share has shrunk, the US market and buyers still affirm that Chinese companies are the best suppliers. Vice Executive Vice President Mark Engebretson said in his speech that it is difficult for Vice to leave China to purchase in other countries, especially considering supply chain and production technology factors. “‘Made in China’ quality is excellent and it is a good value for price, although the price is not the lowest, which is why Vice has been purchasing in China.” He compared several countries in Southeast Asia in terms of cost, basic settings, industry support, policies and regulations, business rules, credit issues, etc. He believes that China is still the best choice. It can be seen that the transfer of orders is not easy to operate. On the key nodes, in addition to the production technology, design and development, quality and price that buyers value, China’s complete industrial chain, infrastructure, logistics, and policy environment are all high plus for “ Made in China”.

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2. Focus on ourselves and had work ——It is the opportunity for exporting enterprises.

At the scene, many local buyers in the United States also said that although trade friction has increased the cost of expenditure, time and communication costs of buyers and sellers, they also saw Chinese companies quickly adjust their response measures and accelerate the transformation of industrial structure and products. The upgrade has improved the R&D level and production efficiency, while strengthening its own advantages in international competition through technical service upgrades. It is also beneficial to rely on this and other aspects.

Indeed, the companies participating in the exhibition all said that they did not passively wait and see under the uncertain future. Instead, they were more active in finding countermeasures and seeking development, focusing on product innovation and strengthening service awareness. A person from the home textile company in Hubei introduced that the US market is very sensitive to price. Each store has a fixed customer base and prices will not change or rise easily. The key to China’s textile companies’ continued competitiveness is the leading level of R&D. “The industrial chain in Southeast Asia is not complete enough, and the technical level is relatively backward. It is difficult to produce functional high-end products. Therefore, we strive to make differentiated products, so that customers can not find such cost-effective alternatives in other countries. We develop these high-tech products such as graphene fiber, pearl fiber and silver ion fiber which are still very competitive in the international market.”

At the exhibition, Gu Chunfang, Commercial Counselor of the Chinese Consulate General in New York, Xu Yingxin, Vice President of the China National Textile and Apparel Council and Chairman of the Textile Industry Branch of the China Council for the Promotion of International Trade, all cheered on the company. They hope that everyone can continue to keep confident in the current situation.

3. The platform is always trustworthy in this changing situation.

As the China-US economic and trade relations are unpredictable, it is even more remarkable that the New York exhibition can be held as scheduled this year.

This year coincides with the 20th anniversary of the New York Exhibition. In the past 20 years, the New York exhibition has always adhered to the mission of relying on industry and service industry, based on the trade docking and exchange between Chinese and American industry, constantly focusing on the whole industry chain, gathering upstream and downstream resources, and truly growing into a platform for exhibitors and professional visitors to trust and rely on.

Many of the exhibitors are old friends of the New York show who have been with the New York show for more than a dozen sessions. Everyone said that the New York show played an important role in the process of China’s textile industry going global to allocate global resources, and provided strong support for China’s textile industry to “go global” and transform and upgrade. Even the new exhibitors who have been working with the New York show in the past two years have said that they have met many customers who have not been in contact before, and some of them are from the middle and high-end customers of Fifth Avenue. The New York Show has played a very positive role in helping companies and buyers choose and understand each other.

At present, China-US trade relations are complex and changeable. Many exhibitors said that now is the time when they need the docking platform like the exhibition. At the scene, exhibitors all said that the exhibition site saw more than 20 professional forums arranged by the organizers, as well as a series of popular trend release, hot issues lectures, product launches and other activities to effectively promote the collaborative innovation of the industry chain; In addition, the trade audience is also dominated by the United States, radiating North America and Central and South America, the quality of buyers is very high. “Only by engaging with effective audiences and buyers can we gain a deep understanding of the US market and understand the real needs of our customers so that we can make timely arrangements for the future. The professionalism and dedication of the New York show for 20 years is very reassuring.” A Shandong exhibitor said this.

With this tacit understanding and trust, the New York Exhibition is increasingly striving to gather platform resources and coordinate the forces of all parties to help exhibitors communicate with more industry peers and find solutions in this uncertain present.

YOTEX also inspires great confidence in the ability of New York show’s importance to promote China- US apparel trade. On next January, YOTEX will go to New York for Textile Apparel Trade Expo. If you want to learn more about YOTEX and exchange more ideas with us, welcome to come to our booth to have a closee communication in the near future. Keep in touch please.