Textile and apparel industry has been greatly affected since 2020 because the COVID-19 has raged around the world.Faced with so many challenges—-the trend of closing physical stores ,poor retail performance and high difficulty in resuming work and production, industry changes have already come.
Challenges are also opportunities.
Many countries around the world have begun to vaccinate the COVID-19 vaccine,so the situation has improved. So far, the number of people vaccinated in China has exceeded 189.8 million. Active vaccination has provided a good foundation for the global economic recovery and the stable recovery of various industries. What kind of changes has taken place in the apparel industry in this process?
1. Digital transformation
The “digital industrialization” led by Internet platforms, mobile internet applications, and information technology is gradually developing into a new stage of “industrial digitalization” in which technologies such as artificial intelligence and big data promote the deep transformation and upgrading of the physical industry. Digital fashion is becoming a new form of apparel brand value growth.
2. Rapid development of new channels such as live broadcast and social e-commerce
Affected by the COVID-19,online shopping has become the best way for people to meet their daily needs. Compared with traditional e-commerce, social e-commerce has significant advantages in terms of traffic, operations,channels, users, and customer acquisition costs.The apparel industry is facing the new round of development opportunities on online sales platforms such as live broadcasts and social e-commerce.
3. Focus on functional clothing
The COVID-19 has made people pay more attention to health. When it comes to clothing choices, people also tend to choose healthier, protective and functional clothing products. Paying attention to consumer demand for functional clothing is also a key point that related companies can not ignore.
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