Most buyers,importers,private brands holds the belief that if we want to create best products to the end-users, except amazing design, the second important thing is to find a good factory.

When I entered international business 5 years ago, I can’t agree with above theory at all.

However, during on-site factory in various industry from tennis racket, home funiture, even invisable shipping space till functional clothes in Yotex Apparel, it is unbelievable that for most companies, no matter big or small, we all holds the belief that survive is always the first priority.

Take functional sportswear as an example.From the top Nike/Adidas to small/unknown brand among Europe and USA,they could all produced in one middle factory. The differences is not because the factory size/capacity which make totally different kinds of products, it is the owner who holds the strict even extremly harsh attitude towards its products.

From fabric selection to thread matching, from outer packing to hang tag design,it is all depends the quality standard requirement which the buyer want to reach.

By the way, if China manufacturer could put more efforts on its details and quality requirements, then Made in China could eventually become a Premium lable around the whole world.

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XOXO,see you next time.